About Us/Partners

How Michigan Cares for Tourism developed…

Modeled from Tourism Cares (TC) national volunteer initiatives, Michigan Cares for Tourism follows TC’s event model of “Restoring the Past. Preserving the Future”. The TC volunteer program has resulted in over 20,000 hours toward restoring national tourism treasures as well as engaging over 2,000 tourism industry professionals.

Tourism Cares Logo


Michigan was the first state to partner with Tourism Cares to develop a statewide clean-up effort. Tourism Cares has provided necessary event knowledge to Michigan Cares for Tourism projects as well as the ability to work at their clean-ups. Tourism Cares hopes to have the Michigan model adopted by other states and develop partnerships for all of Michigan’s tourism industry to become engaged.

Other partners of Michigan Cares for Tourism have provided necessary resources to make our goals possible by contributing core services necessary to get the program started. Although our partners contribute in a variety of ways, each has a unique function…


Faculty at GVSU spearheaded the Michigan Cares for Tourism initiative and gathered partners together to develop the model. As such, they act as event and program coordinators.

Grand Valley State University


The Department of Natural Resources (DNR) has access to a large number of historic tourism sites throughout Michigan with significant financial challenges. Such sites would not be enhanced without support from others. No longer tax supported, Michigan’s 240 historic sites have a $350 million dollar maintenance deficit which means a large number of sites are not receiving necessary upkeep. The DNR acts as a core partner in clean-up site selection, volunteer clean-up site work efforts, and coordination with local communities.

DNR Logo


Travel Michigan communicates with tourism professionals regularly and markets tourism resources to Michigan residents and millions of visitors. Their partnership provides Michigan Cares for Tourism with a direct link to tourism industry professionals in order to share information for projects and programs.
Pure Michigan Logo


Indian Trails operates one of the largest and newest fleets of deluxe motor coaches in Michigan. Each is a 2009 or newer model ranging from 30-56 passenger capacity. Their services include bus charters, tours, shuttles, airport transfers, casino runs and daily scheduled routes throughout Michigan, Chicago and Milwaukee and they carry more than 1,000,000 passengers annually. 100 years of experience has given Indian Trails a reputation as one of the highest quality carriers in the country.

Indian Trails logo


DRIVEN is a modern communications and branding agency. It takes extraordinary creativity; insight, speed, focus and strategy to connect with potential customers. That’s where we come in. DRIVEN.

Driven logo


We support Michigan’s Tourism Strategic Plan…Michigan Cares for Tourism’s mission aligns with the 2013-2017 Michigan Tourism Strategic Plan and this effort directly supports the goals of the plan as noted below.

COLLABORATION, COOPERATION AND PARTNERSHIP

RESOURCES AND ENVIRONMENT

PRODUCT DEVELOPMENT

SERVICE EXCELLENCE

Why are we doing this?

SUSTAINABILITY…as an industry, as a community, as an individual and as a state. We continue to give Michigan’s tourism professionals an opportunity to unite as a community, share time and talents, and “give back” to an industry. These sustainability efforts empower the state of Michigan, its’ visitors, and residents for the future.

What do we need?

UNITY…we hope Michigan’s will see the value of collaboration. We ask that you volunteer for a clean-up project, donate monies to the scholarship and grant funds, sponsor one of our events and/or share what we’re doing with others so more people can become engaged.