Corporate Social Responsibility

What is corporate social responsibility (CSR)? And who is responsible for it?

Financial Times has coined CSR as “a movement aimed at encouraging companies to be more aware of the impact of their business on the rest of society, including their own stakeholders and the environment”.

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Michigan Cares for Tourism is fortunate to have the support of many like-minded people and businesses who believe in the values of CSR, even though the term may be foreign. CSR is displayed in many ways in the hospitality and tourism industry. Human rights, corporate governance, health/safety, environmental effects, working conditions and contribution to economic development are typically highlighted as the main themes of CSR.

No matter how you define it, the purpose  of CSR is to push a group or business towards increased sustainability…for its employees, its products, the surrounding community and the consumers. We are proud to be supported and inspired by so many Michigan organizations that believe in this purpose.

Michigan Cares for Tourism would like to take the opportunity to highlight how our partners are making a difference and share their unique stories of giving back. Be on the lookout for more stories in the coming weeks! If you are interested in sharing you/your business’ story, please contact janeckje@gvsu.edu.

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